Why La Mer's Ad Campaign Nearly Brought Me to Tears
Although perfection is impossible in almost every facet of life, we've never lived in a time where the pressure to be perfect was as prominent.
In
La Mer's most recent ad campaign "Illuminating Moments," which stars
Olivia Palermo, an American style icon and socialite, and her mysteriously handsome husband,
Johannes Huebl, perfection is achieved in less than two minutes.
It was an average Thursday evening surfing the Internet when I came across this advertisement. I was inclined to watch it initially because Palermo is in it, and for anyone interested in fashion blogging, they know she is one of the key players.
The entirety of the ad is a look at what would be an "average" morning for the couple who lives in a to-die-for New York City apartment.
I would never consider myself someone who is heavily influenced by advertisements, but as I kept watching, I became consumed with the idea of perfection portrayed in the ad. Do I want to live in a beautiful, spacious apartment in New York City? Yes. Do I want to share a walk-in closet with my ultra-attractive hubby? Duh! And do I want my eyes to be as big and bright as Palermo's? Of course.
By the end of the video, I found myself so entranced by all the perfection that I couldn't help but want to go buy this lavish eye cream and see if my life would drastically transform into a fairytale. I was looking for a way to create my own version of perfection.
In reality, I know Palermo is likely not perfect, but for the 77 seconds of this video, she is. I'm certainly not perfect either, but sometimes I indulge in the little moments that make me feel like I am. Whether that's me frequenting the
Benefit Brow Bar or buying a new piece to photograph for my blog, the desire to be perfect is something we can all relate to.
